The design concept of the LOGO should be in compliance with the principle of “openness, fairness and impartiality” stipulated by the tendering and bidding industry. The Chinese character and English letter of "中航招标", “AVIC TENDERING" should be adopted as the design subject. The highly dynamic ring-shape vacancy shall be run through the AVIC TENDERING platform, meaning to establish a bridge for various tendering parties by virtue of the tender service, so as to achieve a win-win cooperation, which also symbolizes the strong professional strength of the “AVIC TENDERING" and the spirit of "fair, transparent, standardized and efficient".
In respect of the symbol shape, the two overriding arcs continuously rotate upward, which not only a symbol of the outstanding market-oriented perspective of the AVIC TENDERING, but also a symbol of the inexhaustible creativity and brand expansion of the AVIC TENDERING, as well as the aggressive and thriving development prospects of the AVIC TENDERING.
With respect to its color, red color represents power, passion and openness, while blue color represents the aviation, innovation and breakthrough.